Helping to make the world a little bit more gorgeous with an award winning brand.
Miss Milly is the home of gorgeous and reasonably priced, quality costume jewellery and fashion accessories, backed up by excellent customer service.
Jewellery is not an essential item but the right piece can make you feel amazing, and it often symbolises important periods or happenings in your life. When we first started importing costume jewellery it was as a result of travelling around South America. Jewellery is a key part of all cultures, whether it be shells strung roughly on rope or the Crown Jewels, and the variety and craftmanship is overwhelming.
What we wanted to do with Miss Milly was to create a fashion accessories brand that would stand out, rather than just being another jewellery store.
Our first fashion jewellery ranges were launched in September 2012. They were products that were conceived back in the Spring tailored to the requirements of our core customer base of independent retailers. Launched at The Autumn Fair trade show, the response was very positive and we had an excellent first season, supplying to existing and new customers alike.
When we first started selling jewellery it was much chunkier, lots of wood and shell, and more ethnic in styling. Over time, the materials have got more diverse, incorporating more resin and acrylics, even a range of fibreglass jewellery. But the classic freshwater pearl and glass necklace, bracelet and earring sets have remained consistently good sellers. At Miss Milly, we introduced a more delicate and feminine look to the collections in line with the branding, and whilst chunkier and statement jewellery still sells well for us, the core of our sales currently comes from the Floria, Elodie and Carmen Collections.
The Miss Milly website is our most important tool and our key operating and communication method. We are determined that it is always appealing and easy to use, and we work really hard with our design team to give the brand a look that sits well on the high street. We hope that really comes across on our website, which has been designed to be slick, modern and simple to navigate.
Trade customers need to register and login to access wholesale prices but by having an account they can review past orders and maintain a wishlist of products to purchase in future.
Miss Milly supplies shop throughout the UK and in selected countries abroad, and we try to support our retail partners as much as possible. If you would like to buy local, please email us with your postcode and we will let you know who your nearest stockists are.
To all of you, from all of us - Thank you and Happy Shopping!
Sarah Watmore

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