Starting up a business during a recession takes guts but if it’s in an industry you are familiar with, and passionate about, it can also be a fantastic opportunity. Sarah Watmore of Miss Milly celebrated the company’s first year with industry recognition as she scooped a Highly Commended in the British Travelgoods & Accessories Association Awards in the Fashion Jewellery category at the Autumn Fair.

The panel of judges, from leading retailers including Ernst Jones and H Samuel, were looking for product originality, innovative eye catching design and commercial viability.

“And they loved my Floria Collection,” says Sarah. “I launched Miss Milly on 1 September 2012 in the midst of a double dip recession and after numerous sleepless nights. But it has been a fantastic year, the response to the brand has been incredible and this is an amazing way to end my first 12 months!”

You can view and order Miss Milly jewellery at or call the company on 01905 622509 for further information. Sales agents currently cover the South West, North West and North East of England.