Our Story

Adding colourful gorgeousness to the world, one accessory at a time

We’re delighted to have you here, in the home of gorgeous and reasonably priced, colourful, quality jewellery and accessories. And what we want, is to make you feel amazing. The right piece of jewellery can pull together the perfect outfit, evoke wonderful memories or make your gift recipient feel really special.

Our journey with jewellery began in 2003 at a market in Otavalo, Ecuador. Coming across a table of beautifully made filigree jewellery, Sarah, our founder, negotiated with the crafter to buy everything on display. Despite speaking Spanish, it took a while to convince the woman that she really did want the whole lot but eventually they packed it up together and the trader went home early with a big smile on her face. Buying jewellery hadn’t been part of the original travel plans but throughout the year long trip around South America and South East Asia, Sarah found so much that she loved, that she carried on, buying it, boxing it up and posting it home.

Following a whirlwind decade of selling at festivals alongside a full-time job, launching a wholesale arm, and then becoming fully self-employed and opening a shop, Sarah conceived the Miss Milly brand. The new business was created from the existing solid foundations and then developed, always with the same guiding principles; friendly, honest, helpful and with an epic dose of excellent customer service. And in 2022 we celebrate our 10th birthday, stronger than ever and always working to improve our product offering and service to retailers and consumers alike.


Meet our Team

Sarah Watmore lives in a village near Worcester with her teenage daughter, Milly. After an exciting start to her schooling in Papua New Guinea when her family emigrated for two years, she grew up mostly in Aylesbury and then studied French and Public Media at university in Leeds. Before launching her own business, Sarah worked in PR and Marketing Communications for ICI, Halfords and The Gro Company. When not working, you’ll generally find Sarah on a bicycle; riding for leisure, racing or doing the grocery shop. And when she can, she cycles to meetings too!

In 2021, Sarah was honoured to be named one of the UK’s top 100 Female Entrepreneurs in Small Business Britain’s #ialso campaign. She is passionate about small business and women in business, and where possible works with local, female-led companies, always aiming to build long-term, reliable relationships. Warehousing and order dispatch is managed by Tidal Fulfilment, down the road in Herefordshire. The website was created by Design In The Shires, a family business based locally in Malvern, and graphic design is undertaken by Arliam Design not far away in Stourbridge. The sales team comprises self-employed agents around the UK and you can find out more about them here. And at tradeshows, Sarah is ably assisted by her wing woman, Helen Harris, from H2H Marketing.



  • You know these greens 🥬 are good for you but what about wearing green? We’ve had a whole year of green being a key fashion shade and we’ve spoken to lots of retailers at trade shows who personally are now more comfortable wearing it. And as a result, our green range was a great seller at the Spring trade shows with the pictured necklace being one of the favourites.

#enjoygreen #weargreen #greenjewellery #greenfashion #limegreen #greenjewelleryset #emeraldgreen #forestgreen #mintgreen
  • Lilac is a key colour for Spring 24 and with its gentle warmth, we love it. Seen here in earrings made from marbled resin, we also have a matching necklace and elasticated bracelet. Available online now, put 602 in the search box. 

This design also comes in luscious lime green and a deep raspberry pink.

#lilacjewellery #lilacjewelry #lilacearrings #purpleearrings #purplejewellery #pasteljewellery #pastelearrings #lilacjewelleryset #purplejewelleryset #purplejewelry #ss24colourtrends #ss24jewellery
  • We often get asked if our jewellery is handmade. Given the number of different components, it actually requires many hands to create. We hope this video gives you an interesting insight into the production process at the factory we work with to create most of our jewellery. 

Our jewellery is manufactured in China by, as you can see, highly skilled craftspeople. So many intricate processes that require precision and close attention. 

The video also shows why the colours can vary between batches; the paints and dyes are mixed by hand and it only takes a minuscule difference to slightly alter the tone or depth. 

We are still amazed at how identical some of the hand-painted pieces really are. This is definitely a form of art!

#jewellerymanufacturing #jewellerymanufacture #jewelleryproduction #jewellerymaking #wholesalejewellery #handmadejewellery #jewellerysupplier #jewellerywholesaler #jewellerywholesale #behindthescenes🎬 #behindthescenesphotoshoot #behindthescenesvideo #behindthescenesphotography
  • Have you had a look at our keyring collection yet? It’s jam-packed with adorable animal and bird designs from cats and dogs to toucans, bees and cows along with a couple of ladies rocking a vintage look. 

And if you haven’t got any keys that need accessorising, you can use the keyrings as bag charms.

#keyringsofinstagram #keyrings #flamingokeyring #keyringscollection #wholesalekeyrings #bagcharms #bagcharm #flamingolove
  • There’s nothing like wearing some bold colour to make you smile. Coral and orange are all hot colours for this Spring and Summer, and a great way to cheer up navy and grey work outfits or pair with denim for a pop of brightness. Or choose peach for delicate pastel refinement.

#orangejewellery #orangenecklace #orangeearrings #ss24colour #ss24colourwayinspo #ss24colourtrends #orangescarf #allthecolour #peachjewellery #peachnecklace #peachearrings #allthecolours

Thank you so much, I'll absolutely be recommending you. These are gifts but I'll be back for myself soon too.
Happy Customer
Absolutely thrilled to bits, the necklace is the perfect match to a dress I bought recently. Can't wait to wear it!
Happy Customer
Where have I been all your life! My brooch is amazing; every bit as good as the internet photo and then some!
Happy Customer
The contents of my beautifully wrapped parcel are absolutely gorgeous and the speed of service was outstanding!
Happy Customer
Just to say thank you not only for a beautiful product but outstanding service. Will recommend and return.
Happy Customer

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