Privacy Policy

This privacy policy sets out how Miss Milly uses and protects any information that you give Miss Milly when you use this website. Miss Milly is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Miss Milly may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

1. What personal information we collect

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. For the exhaustive list of cookies we collect see section 8 below. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

In addition to customer, we also collect personal information about enquirers, suppliers, service providers and employees.

2. What we do with the information we gather

We process personal information to enable us to buy, sell, promote and advertise our products and services; maintain our own accounts and records; support and manage our employees. For trade customers, we may also share information with our self-employed sales agents to enable them to sell and promote our products and services and maintain their own accounts and records in their sales territory. Communication may be by email, phone or post. 

We sometimes need to share the personal information we process with the individual themself and also with other organisations. Where this is necessary we are required to comply with all aspects of the Data Protection Act (DPA). What follows is a description of the types of organisations we may need to share some of the personal information we process with for one or more reasons:

  • employees
  • customers
  • suppliers
  • services providers
  • current, past and prospective employers
  • business associates
  • financial organisations
  • credit reference agencies
  • debt collection and tracing agencies
  • central government
  • police forces and security organisations

With regards to timelines, we will keep all sales related personal information for at least six years as directed by HMRC.

3. Your consent and rights

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific legitimate reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at hello@missmilly.co.uk or mailing us at: Miss Milly, 29 Oakleigh Avenue, Hallow, Worcestershire WR2 6NG. 

You can request a copy of the information we hold on you by email or writing to us as above or by calling on 01905 622509. We will need proof of identity and address (a copy of your driving licence and/or passport and a recent credit card or utility bill). Please let us know the information you want a copy of, including any account or refererence numbers.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

4. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and we follow all PCI-DSS requirements.

5. Third party services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. We use SagePay and Paypal for payment processing.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Google Analytics: Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at. The collected data is anonymous.

6. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

7. How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

8. List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE NameCOOKIE Description
CART The association with your shopping cart
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly
COMPARE The items that you have in the Compare Products list
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store
CUSTOMER_AUTH An indicator if you are currently logged into the store
CUSTOMER_INFO An encrypted version of the customer group you belong to
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not
FRONTEND You sesssion ID on the server
GUEST-VIEW Allows guests to edit their orders
LAST_CATEGORY The last category you visited
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received
NO_CACHE Indicates whether it is allowed to use cache
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site
POLL The ID of any polls you have recently voted in
POLLN Information on what polls you have voted on
RECENTLYCOMPARED The items that you have recently compared
STF Information on products you have emailed to friends
STORE The store view or language you have selected
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies
VIEWED_PRODUCT_IDS The products that you have recently viewed
WISHLIST An encrypted list of products added to your Wishlist
WISHLIST_CNT The number of items in your Wishlist