Miss Milly, jewellery wholesaler, awarded Micro Business of the Year 2025 at the Herefordshire and Worcestershire Chamber of Commerce Awards.
Supplier of colourful jewellery, scarves and bags, Miss Milly has scooped the gong for Micro Business of the Year at the Herefordshire and Worcestershire Chamber of Commerce Awards.
“We have previously been a finalist for Most Promising New Business,” explains a delighted Sarah Watmore, owner. “And after a strong period of sustained growth it felt like the right time to enter these prestigious, local awards again. I am over the moon that our consistency, passion, evolution and success has been formally recognised.”
Judged by representatives of the Chamber of Commerce and Luke Elliott from the Worcestershire Growth Hub, Sarah was presented with her award at a sparkling magic-themed evening at the Worcester Arena. The judging summary lauded Miss Milly’s remarkable resilience during the COVID pandemic followed by sustained growth underpinned with a clear business model and a successful marketing strategy.
Defined by HMRC as a company that meets two of the following criteria: up to nine employees, a maximum turnover of £632,000 or a balance sheet of £312,000 or less, there are over 43,000 micro businesses in Herefordshire and Worcestershire. And nationally, there are 5.2 million of them contributing 20% of overall UK turnover.
Miss Milly is a UK jewellery wholesaler supplying retailers throughout the UK, Ireland and overseas with colourful resin and hand-painted collections. In addition the company offers wholesale scarves made from viscose and cotton. And in 2025 it introduced a range of recycled leather bags and purses. Miss Milly stockists include garden centres, gift shops, clothing boutiques, department stores and visitor attractions.
