Retailers: Why and How to Become A Stockist

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Retailers: Why and How to Become A Stockist

Welcome to the colourful world of Miss Milly, your go-to source for an array of vibrant and stylish jewellery, scarves and accessories.

Whether you’re a gift shop, garden centre, clothing boutique, visitor attraction or any retailer looking to enhance your product offerings, we’re here to introduce you to a treasure trove of beautiful wholesale accessories that will delight your customers and elevate your business. In this blog post, we’ll take you on a journey through the Miss Milly brand, our product range, ordering process, sustainability initiatives and everything you need to know to become a valued trade customer.

About Miss Milly: Adding Colour to Your Retail Journey

Miss Milly embarked on its colourful journey in 2012 in Worcestershire, with a clear mission: to supply retailers across the UK and Ireland with gorgeous, colourful jewellery, scarves, and accessories. Our passion for colour is at the heart of everything we do, and we take pride in creating palettes that reflect the seasons, fashion trends and, most importantly, our customers’ preferences.

Our commitment to quality is unwavering. We design our jewellery in the UK and then it is manufactured overseas using a base metal alloy that’s free from nickel, lead, and cadmium. This metal not only ensures excellent craftsmanship but also prevents tarnishing when treated with care. We prioritise manual craftsmanship in creating our jewellery, as machines simply can’t replicate the artistry and attention to detail that goes into each piece or apply the tiny decorative embellishments required.

Dive into Our Craft: Materials and Designs

Miss Milly’s jewellery is a work of art in itself. We use a base metal alloy as the foundation, and then the magic happens with the addition of resin or hand-applied paint in colours selected from the season’s palette. This meticulous process allows us to offer jewellery that stands out and adds a pop of colour to any outfit. Differentiation and highlights are created with the use of different textures, different plating finishes and the addition of crystals or stones.

Our resin jewellery features various backings, resulting in different visual effects. From the elegant matte finish of marble-style paper to the captivating crackled texture of aluminium foil and the striking metallic effect of tin foil, our pieces cater to diverse tastes. Additionally, we’ve incorporated materials like velvet and cotton fabrics, offering an eclectic range that’s sure to appeal to your customers’ unique styles.

Miss Milly’s product range covers a wide spectrum, with necklaces, bracelets, earrings, rings and brooches to suit various tastes and preferences. Our necklaces are predominantly 16 inches (41 cm) in length, with some longer styles. These include pendants and designs that gracefully lay around the base of the neck, creating a chic and stylish look.

We understand the importance of convenience, which is why our bracelets are available in hinged or elastic styles, making them easy to put on and take off on your own. Our earring collection includes studs, larger post designs, and drop earrings. Each season, we carefully curate coordinating styles, so your customers can effortlessly pair their chosen necklace with either stud or drop earrings for a cohesive look.

Elevate Your Accessory Game: Brooches, Keyrings, and Scarves

We also offer a charming range of brooches. In recent years, brooches have made a delightful comeback, and we’ve introduced a selection of magnetic brooches that effortlessly adorn clothing and can double as scarf pins. With magnets instead of pins, these brooches offer ease of movement between outfits and are particularly suitable for customers with dexterity concerns.

Our brooch designs span the spectrum, from nature-inspired motifs like flowers and trees to stylish, abstract patterns, and adorable animals and birds. They’re versatile, adding a touch of elegance to clothing, bags, scarves, and hats.

Taking our love for animals and birds further, we present our enamelled keyring range. These delightful accessories can be used not just for keys but also as stylish bag charms. Our selection boasts a variety of designs, from dogs and cats to quirky characters like the toucan, hedgehog, and cow. For a fun and fashionable twist, explore our capsule pom pom range, which features trendy and quirky options for all ages.

When it comes to scarves, we’ve got you covered with a range of choices. Our scarves are crafted from a super-soft blend of 20% cotton and 80% viscose, ensuring a comfortable and tactile experience against the skin. Measuring 90 cm by 180 cm, these scarves offer ample room for creative styling and accessorising.

Our popular sparkle scarves, adorned with a sprinkle of glitter, are made from 100% viscose, offering a glamorous touch to any ensemble. These scarves are perfect for coordinating with our jewellery collections and come in a range of plain colours. While we do have some heavier weight winter scarves, our focus primarily centres on 100g scarves, which are versatile year-round and can even double as sarongs and wraps, especially true for our sparkle and sequin scarves.

Boost Your Retail Display: Jewellery Stands and POS

Miss Milly isn’t just about providing fantastic products; we also want to help you create stunning in-store displays. To assist with this, we offer three sizes of white acrylic jewellery display stands. One of these stands is wide enough to hold a scarf, making it a breeze to create a coordinated scarf and jewellery set that’s sure to captivate your customers and encourage upselling. Adding one of our magnetic brooches to the mix completes the perfect package.

We know that creating a brand story in-store is a great way to sell, and so we provide point of sale materials free of charge, such as strut cards and acrylic logo blocks.

How to Become a Trade Customer

Becoming a valued trade customer with Miss Milly is a straightforward process. You can register on our website using the trade registration form at this link or by calling us on 01905 622509. Whether you prefer the online convenience of our registration form or a friendly conversation over the phone, we’re here to assist you every step of the way. Please note that if you use the online registration, we have to manually approve your application to ensure there is no clash with an existing customer, so you won’t be able to access trade prices immediately. We will call or email to let you know the login is active.

Ordering with Miss Milly: Streamlined and Customer-Focused

Ordering with Miss Milly is hassle-free and customer-oriented. We have a minimum order requirement of £100 before VAT. Shipping to mainland UK is £8, and for the Highlands, Islands, and Northern Ireland, it’s £15. However, for orders exceeding £300 before VAT, delivery is on us!

For our trade customers outside the UK, please refer to our website’s Trade section for detailed delivery charges to the Republic of Ireland, Europe, and the rest of the world. We understand that you might have unique needs, so we don’t impose minimum order quantity requirements. Feel free to purchase individual products, but we recommend ordering in multiples of at least two to more easily gauge the popularity of items with your customers.

Packaging: A Sustainable Approach

Miss Milly is committed to sustainability and believes in responsible packaging. We don’t supply our jewellery packaged as many of our customers already have their own branded boxes or bags, and we don’t want to encourage waste. Instead, we offer, at cost, three styles of packaging from great value pillow packs to pretty gift bags with a ribbon fastening or gift boxes. They all come in our signature purple with a silver foiled logo. Most of our packaging is made from FSC certified paper, ensuring that it’s environmentally friendly and fully recyclable.

Earrings come pre-mounted on cards with a hanging ribbon for a polished presentation. While some designs pre-date this feature, the majority of our magnetic brooches come mounted on a gift card. To facilitate smooth inventory management, all our products are barcoded, although some remaining stock from earlier seasons may not be.

Miss Milly’s Commitment to Sustainability

Miss Milly is dedicated to promoting sustainable practices within our industry. While importing from China poses unique challenges, we’ve taken measures to reduce our environmental impact. This includes consolidating suppliers and decreasing our product range. We also prioritise sea shipping over air when possible to minimise our carbon footprint. In terms of UK distribution, we work with DPD and Royal Mail, the top two logistics providers with regards to CO2 output.

You can see more about what we are working on here.


Thank you so much, I'll absolutely be recommending you. These are gifts but I'll be back for myself soon too.
Happy Customer
Absolutely thrilled to bits, the necklace is the perfect match to a dress I bought recently. Can't wait to wear it!
Happy Customer
Where have I been all your life! My brooch is amazing; every bit as good as the internet photo and then some!
Happy Customer
The contents of my beautifully wrapped parcel are absolutely gorgeous and the speed of service was outstanding!
Happy Customer
Just to say thank you not only for a beautiful product but outstanding service. Will recommend and return.
Happy Customer

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